A.P.C. is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris. A.P.C. stands for Atelier de Production et de Création. A.P.C. is above all a minimalist style. Jean Touitou assumes this absence of extravagance and this return to the essential: that is what makes the identity of A.P.C. Stylish and casual looks, inspired by everyday life. Jean Touitou always uses both classic and noble materials to offer quality pieces with timeless cuts.