On Running Footwear

The story starts in Switzerland From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the eight years since, On has been embraced into the hearts, and onto the feet, of more than 3 million runners in over 50 countries. And there's no sign of slowing down...It’s not just a love of running that brought former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti together. They were dedicated to developing a revolutionary idea; cushioned landing, firm take-off. 

Their mission to develop a product range fully engineered in Switzerland using the latest technology picked up pace. The prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport.