The story starts in Switzerland From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the eight years since, On has been embraced into the hearts, and onto the feet, of more than 3 million runners in over 50 countries. And there's no sign of slowing down...It’s not just a love of running that brought former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti together. They were dedicated to developing a revolutionary idea; cushioned landing, firm take-off.

Their mission to develop a product range fully engineered in Switzerland using the latest technology picked up pace. Just a month later, in February, the prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport. Test runners were enthusiastic and spoke of running on clouds. In July 2010, the first running stores had On shoes on their shelves.

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